Advertising & Society Review

Table of Contents

Volume 9 (2008)

Issue 2: Current Issues in Indian Advertising

Karan, Kavita. Obsessions with Fair Skin: Color Discourses in Indian Advertising

Shevde, Natasha. All's Fair in Love and Cream: A Cultural Case Study of Fair & Lovely in India

Cayla, Julien and Chalam, Nandita. Julien Cayla (Australian School of Business) Interviews Nandita Chalam, Senior Creative Director, J. Walter Thompson, India

Cayla, Julien. Following the Endorser's Shadow: Shah Rukh Khan and the Creation of the Cosmopolitan Indian Male

Supplement: ADText Online Curriculum

Unit 16: Advertising in Brazil

Volume 9 (2008)

Issue 1: CARE "I Am Powerful" Campaign

Overview: Repositioning the CARE Brand, “I Am Powerful”

Roundtable on the CARE "I am Powerful" Campaign

NTIRANYIBAGIRA, FAUSTIN. An Unlikely Advocate for Women: One Man's Story of Transformation

TAYLOR, SANDRA. Starbucks Spreads the Spirit of Giving with CARE

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Volume 8 (2007)

Issue 4: Advertising and the Rise of Market Society in Europe

Kortti, Jukka. On the Cusp of Postwar Modernization: Americanization, International Culture, and Gender Roles in Finnish Commercials, 1955-1975

Kaneva, Nadia. Meet the "New" Europeans: EU Accession and the Branding of Bulgaria

Judt, Tony. The Age of Affluence

Luedicke, Marius. Book Review: The Hummer: Myths and Consumer Culture

Supplement: ADText Online Curriculum

Unit 15: Creativity

Volume 8 (2007)

Issue 3: Advertising, Change and Challenge

Love, Tim. Advertising and Universal Compatibility: Does the Advertising Industry Have a Moral Conscience?

Crawford, Robert. Dealing with Depression: Australia's Advertising Industry in the 1930s

Supplement: Advertising and Society: An Online Curriculum

Unit 14: Advertising in China

Unit 13: Ethics and Advertising

Volume 8 (2007)

Issue 2: Rethinking Sex in Advertising

Shahid, Sam and Reichert, Tom. The Man Behind Abercrombie and Calvin Klein's Sexy Ad Campaigns: Tom Reichert (University of Georgia) Interviews Sam Shahid

Reichert, Tom. Does Sex in Advertising Work?: A Review of Scholarly Research Informed by Professional Opinion

Hester, Joe and Gibson, Rhonda. Consumer Responses to Gay-Themed Imagery in Advertising

Hollander, Anne. Nowadays

Volume 8 (2007)

Issue 1: Advertising in China

Gao, Zhihong. The Evolution of Chinese Advertising Law: A Historical Review

Li, Fengru and Shooshtari, Nader. Multinational Corporations' Controversial Ad Campaigns in China - Lessons from Nike and Toyota

Tavassoli, Nader. That Which We Call a Rose in Chinese Would Smell as Sweet?

Supplement: Advertising and Society: An Online Curriculum

Unit 12: The Management of Brands

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Volume 7 (2006)

Issue 4: Special Issue - Advertising and Motherhood, Part 2 of 2

Thomsen, Thyra Uth and Sorenses, Elin Brandi. The Road to Motherhood

Davies, Andrea. Too Many Cooks Spoil the Broth?: Mother's Authority on Food and Feeding

Prothero, Andrea. The F Word: The Use of Fear in Advertising to Mothers

Supplement: Advertising and Society: An Online Curriculum

Unit 11: Multiculturalism in the Marketplace

Unit 10: The Role of Research in Advertising

Volume 7 (2006)

Issue 3: Special Issue - Advertising and Motherhood, Part 1 of 2

Geiger, Susi. On Becoming a Cyborg and Paying for It: Invocations of Motherhood in the IVF Industry

O'Malley, Lisa. Does My Bump Look Big in This?

O'Donohoe, Stephanie. Yummy Mummies: The Clamor of Glamour in Advertising to Mothers

Dobscha, Susan. The Changing Image of Women in American Society: What Do Pregnant Women Represent in Advertising?

Supplement: Advertising and Society: An Online Curriculum

Unit 9: The Interpretation of Advertisements

Unit 8: Advertising and Christmas

Volume 7 (2006)

Issue 2: Progressive Images of Women

Grow, Jean and Wolburg, Joyce. Selling Truth: How Nike's Advertising to Women Claimed a Contested Reality

Scott, Linda. Market Feminism: The Case for a Paradigm Shift

Berman, Cheryl; Fedewa, Denise; and Caggiano, Jeanie. Still Miss Understood: She's Not Buying Your Ads

Young, Margaret. On the Go with Phoebe Snow: Origins of an Advertising Icon

Supplement: Advertising and Society: An Online Curriculum

Unit 7: Representations of Masculinity and Femininity in Advertising

Unit 6: Public Service Advertising

Volume 7 (2006)

Issue 1: Rethinking Materialism

Schudson, Michael. An Anthroplogy of Goods

Brasted, Monica. Advertising Success Through Consumption: 1900-1929

Chambers, Jason. Equal in Every Way: African Americans, Consumption and Materialism from Reconstruction to the Civil Rights Movement

Special Feature: MasterCard Roundtable: The "Priceless" Campaign

Vargas, Patrick and Yoon, Sukki. On the Psychology of Materialism: Wanting Things, Having Things, and Being Happy

Supplement: Advertising and Society: An Online Curriculum

Unit 5: Advertising in the Public's Eye

Unit 4: High Culture/Low Culture: Advertising in Literature, Art, Film, and Popular Culture

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Volume 6 (2005)

Issue 4: The Investigation of Advertising as a Cultural Form

Scott, Linda M. Advertising and the Querulous Canvas

Roundtable on Advertising as a Cultural Form

Twitchell, James B. Halo Everybody, Highlow

Goldman, Robert. This is Not an Ad

Phillips, Barbara and McQuarrie, Edward. The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999

Scott, Linda M. Spectacular Vernacular

Supplement: Advertising and Society: An Online Curriculum

Unit 3: "Subliminal" Advertising

Volume 6 (2005)

Issue 3: Original Articles on Human Imagery in the Outdoor Environment, Gender Role Representation in a "Post-feminist" Environment, and Neoliberal Nationalist Advertising in a Global Economic Environment

Morris, Pamela. Overexposed: Issues of Public Gender Imaging

Smith, Tyson. Pumping Irony: The Construction of Masculinity in a Post-Feminist Advertising Campaign

Özkan, Derya and Foster, Robert. Consumer Citizenship, Nationalism, and Neoliberal Globalization in Turkey: The Advertising Launch of Cola Turka

Introducing - Supplement: Advertising and Society: An Online Curriculum

Unit 2: A Brief History of Advertising in America

Unit 1: What is Advertising?

Volume 6 (2005)

Issue 2: Roundtable Issue

Conversations about Race and Ethnicity in Advertising

Volume 6 (2005)

Issue 1: Original Articles about Popular Music, Religious Imagery, and Sports in Advertising

Allan, David. An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce?

Moore, Rick Clifton. Spirituality that Sells: Religious Imagery in Magazine Advertising

Chattopadhyay, Rohitashya. Batting and Buying: Cricket as a Visual Metaphor in Indian Advertising

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Volume 5 (2004)

Issue 4: Original Articles about Advertising History, Media Literacy, and a Panel Discussion on Advertising and the New Masculinities

Brasted, Monica. The Reframing of Traditional Cultural Values: Consumption and World War I

Hobbs, Renee. Does Media Literacy Work? An Empirical Study of Learning How to Analyze Advertisements

Roundtable on Advertising and the New Masculinities

Volume 5 (2004)

Issue 3: Original Articles about Postmodernity, National Identity, and Gender Stereotyping

Engel, Stephen M. Marketing Everyday Life: The Postmodern Commodity Aesthetic of Abercrombie & Fitch

McFarlane-Alvarez, Susan. The Quest for National Identity and Visual Sovereignty in Trinidad and Tobago Televsion Advertising

Lee, Chun Wah. Gender Role Stereotyping in Television Commercials: The Case of Singapore

Volume 5 (2004)

Issue 2: Original Articles about Psychology, Masculinity, and the Infomercial Form

Parkin, Katherine. The Sex of Food and Ernest Dichter: The Illusion of Inevitability

Grandstaff, Mark R. Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II

Hope, Wayne and Johnson, Rosser. What is an Infomercial?

Volume 5 (2004)

Issue 1: Roundtable Issue

Approaches to the Analysis of Advertisements

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Volume 4 (2003)

Issue 4: Women in Advertising

Scott, Linda. Imagining Feminism in the Marketplace: Linda Scott (University of Illinois) interviews Gloria Steinem

Fischer, Eileen. Working for Women Within the Organization: Eileen Fischer (York University) interviews Denise Fedewa of LeoShe

Kreshel, Peggy. The Industry's Feminist Conscience: Peggy Kreshel (University of Georgia) interviews Liz Schroeder and Margie Goldsmith of the Advertising Women of New York (AWNY)

Scott, Linda. Making Advertising that is Pro-Woman: Linda Scott (University of Illinois) interviews Mary Lou Quinlan of Just Ask a Woman

Volume 4 (2003)

Issue 3: Original Contributions on Political Advertising, Advertising in China, and the Practice of Planning

Benoit, William L. The Emergence of Discursive Conventions in Presidential Advertising, 1952-2000

Gao, Zhihong. What's in a Name? On China's Search for Socialist Advertising

O'Barr, William M. The Practice of Planning: William M. O'Barr (Duke University) interviews Stephen King (J. Walter Thompson London)

Volume 4 (2003)

Issue 2: Masculinity and Advertising

William O'Barr (Duke University) interviews Michael Kimmel (State University of New York at Stony Brook)

Craig Thompson (University of Wisconsin at Madison) interviews Scott Cromer (Leo Burnett USA)

Doug Holt (Harvard Business School) interviews Steve Jackson (DDB Chicago)

Volume 4 (2003)

Issue 1: Original Articles: Advertising in India, China, and Post-Sputnik America

Wright, Kimberly A. Advertising National Pride: The Unifying Power of Cricket Fever, Kashmir, and Politics

Gao, Zhihong. The Future of Foreign Advertising in China: What History Tells Us

Zieger, Robert H. The Paradox of Plenty: The Advertising Council and the Post-Sputnik Crisis

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Volume 3 (2002)

Issues 3/4: Roundtable Issue

Teaching about Advertising

Volume 3 (2002)

Issue 2: Advertising and its Critics: Interviews with Wilson Bryan Key, Sut Jhally, and Michael Wilke

What Lies Behind Subliminal Advertising: Stuart Ewen interviews Wilson Bryan Key

The Professor as Critic: William M. O'Barr interviews Sut Jhally

Pushing the Envelope toward Gays and Lesbians: William Mazzarella interviews Michael Wilke

Volume 3 (2002)

Issue 1: Roundtable Issue

Values in Advertising

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Volume 2 (2001)

Issue 4: Original Contributions on the Creative Process in Advertising

Scholar-Practitioner Dialogues: Three Scholars Interview Advertising Professionals about the Origins of Creative Ideas and their Ultimate Realization in Advertisements

Robin M. Akert (Wellesley College) interviews Nina DiSesa (McCann Erickson)

Scott Ellsworth interviews Amil Gargano (Amil Gargano Studio)

William M. O'Barr (Duke University) interviews Paul Cappelli (The Ad Store)

Volume 2 (2001)

Issue 3: Roundtable Issue

Advertising and the September 11th Disaster

Volume 2 (2001)

Issue 2: Original Contributions on Advertising History, Children and Advertising, Globalization, and Research

Stole, Inger. The "Salesmanship of Sacrifice": The advertising industry's use of public relations during the Second World War

Scholar-Practitioner Dialogues: Three Scholars interview Advertising Professionals about Children, Globalization, and Research

Anne Allison (Duke University) interviews Doug Porter (Leo Burnett) about advertising and the globalization of culture

Robert Foster (University of Rochester) interviews Myra Stark (Saatchi & Saatchi) about the role of research in contemporary advertising

William M. O'Barr (Duke University) interviews Paul Kurnit (Kurnit Communictions & KidShop) about advertising to children and the effects of advertising on children

Volume 2 (2001)

Issue 1: Special Issue

A Comprehensive Bibliography of Advertising and Society, 1980-2000

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Volume 1 (2000)

Issue 2: Roundtable Issue

Political Advertising

Volume 1 (2000)

Issue 1: Inaugural Issue

What is Advertising? An Anthology of Scholarship about Advertising and Society:

Historical Perspectives

What is Advertising? (and/or Social Consequences of Advertising)

Advertising and Consumerism

Subliminal Advertising

Comparative Perspectives

Marketing Perspectives

Interpreting Advertising

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