Advertising & Society Review and ADText: Online Curriculum
Published by the Advertising Educational Foundation, and available via online distribution only, as a single entity, by Johns Hopkins University Press Project MUSE.

If your institution subscribes to Project MUSE, you already have free access. If not, A&SR and ADText: Online Curriculum is now available for Institutional Subscriptions. Cost: $100. If your educational institution is interested in a subscription, please click here to complete online order form.

**If your company is interested in an annual subscription with access for worldwide staff, please contact Emma Hymas, hymaseg@duke.edu for details.

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Advertising & Society Review

Directed to professors and students in liberal arts colleges, universities and professional schools, Advertising & Society Review is a top-quality academic publications that publish articles, essays, and other scholarship about advertising in society, culture, history, and the economy.
Read the Table of Contents.

Linda Scott, Ph.D. Said School of Business, Oxford University serves as Editor. An Editorial Board, consisting of scholars and representatives of the advertising industry and client companies, assists the Editor in reviewing submissions and making editorial decisions.

ADText: Online Curriculum

ADText: Online Curriculum consists of 20 units and is published as supplements to A&SR at the anticipated rate of two units per issue through 2008. Professors who teach about advertising in both liberal arts and professional programs will find the online curriculum useful for their courses. The curriculum provides a broad cultural perspective on advertising as a social force and creative form. ADText: Online Curriculum is authored by William M. O'Barr, Ph.D., Cultural Anthropology, Duke University.

Units include:

• What is Advertising?
• A Brief History of Advertising in America
• "Subliminal" Advertising
• High Culture/Low Culture: Advertising in Literature, Art, Film and Popular Culture
• Advertising in the Public's Eye
• Public Service Advertising
• Representations of Masculinity and Femininity in Advertising
• Advertising and Christmas
• The Interpretation of Advertisements
• The Role of Research in Advertising
• Multiculturalism in the Marketplace
• The Management of Brands
• Ethics and Advertising
• Advertising in China
• Creativity
• Advertising in Brazil

SAG and AFTRA Acknowledgments

The Advertising Educational Foundation thanks SAG and AFTRA, the Unions representing professional performers, for generously granting permission to use their Union members' performances in the commercials on our web site.

Copyright © 2008. All rights reserved.