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Classroom Resources

Book Excerpts
Read excerpts from selected books on a variety of advertising-related issues.
Case Histories
Case histories give you an inside look at the steps advertising agencies and advertisers take to create a campaign and gauge its effectiveness.
Class Syllabi
We share Class Syllabi from some of the top educational institutions. Submit yours today!
Discussion Group Archives
Transcripts of previous aef.com online discussions given by top-level advertising executives.
Educational Materials
Stream our award-winning documentaries - Behind The Scenes: The Advertising Process at Work; and Good-Bye Guesswork: How Research Guides Today's Advertisers.
Must-Read Lists
Comprehensive lists of Must-Read books, journals, articles.
Research Studies
A new feature on aef.com, which will showcase breakthrough research findings for the advertising industry.
Speaker Presentations
A collection of presentations given by our Speakers on campus. Various topics including Ethics in Advertising, Public Service Advertising and Global Advertising.



Most Requested Pages:
Clio Awards | Advertising & Society Review | Book Excerpts | Case Histories | Advertising Careers

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