2008 Visiting Professor Program Fact Sheet

"While I do teach the societal impacts of advertising and marketing to my media sociology students, prior to my VPP placement, I had never stepped foot in an advertising agency. My perceptions of the industry have become more nuanced and I have gained deeper insights into how advertising is ‘made’.  This experience will have a lasting impression on my work.  I will share the insights I have gained with my students and my research is already taking on new directions.”                                                              – Professor Mary Ebeling, Drexel University

The Advertising Educational Foundation invites you to apply to the
Visiting Professor Program

Application Deadline
February 15, 2008

Background
The VPP is a two-week fellowship for professors of advertising, marketing, communications and the liberal arts (e.g. Anthropology, English, History, Psychology and Sociology). In 2007, 18 professors were hosted by 17 advertising agencies and The Advertising Council in New York City, Chicago and Durham, North Carolina.  Whether a professor is placed with an agency, a marketing or media company depends upon his/her area of expertise.  The number of placements in the VPP is contingent upon the number of companies willing to host a professor.  Preference is given to professors with little or no industry experience and to those who have not already participated in the program.  Note: Program is only offered to professors teaching in the United States.

Objective
To expose professors to the day-to-day operations of an advertising agency, marketing or media company; and to provide a forum for the exchange of ideas between academia and industry.  The VPP gives professors a greater understanding of the industry while host companies have an opportunity to develop closer ties to academia.

Components
A two-day orientation is followed by individual fellowships.  While at the host company, each professor offers a “Lunchtime Lecture” on his/her area of expertise and how it relates to advertising.   Note:  With the professor’s permission, the Lunchtime Lecture may be videotaped for streaming on aef.com.

2008 VPP:  July 14 - 25  
Professors chosen by the VPP Selection Committee will be placed with host companies in New York City, Chicago and other major cities.  Participants are expected to be available for the full two weeks. 

Expenses
Host companies pay housing and per diem.   Professors pay travel and out-of-pocket expenses. 

Application
Visit the On-Campus section on www.aef.com for a program application.  Application may be emailed.  All other application materials must be mailed.

Notification:  April 2008
*For those selected to participate in the program, AEF recommends a meeting between the visiting professor and host company to discuss mutual objectives of the program.

The AEF welcomes your comments and questions. 

Please contact Sharon Hudson, Vice President, Program Manager, at sh@aef.com
or (212) 986-8060, x15.

Sharon Hudson, AEF

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