VPP Feedback

Alex was put onto the VF Corporation/Lee Jeans team. He provided a POV on future retail and design trends that might affect some of VF's core franchises (e.g. jeans wear, casual wear) and he wrote an excellent paper that was given to our clients (with Alex getting full credit for his work and his background and the VPP being recognized). Everyone at Arnold enjoyed having Alex on board and with the right kind of candidate we would consider it again.
- Ned Russell, EVP, Account Management & Nicole Hall, Director of Human Resources

Burrell
The VPP was the perfect platform for me. I now have current information about the industry and I've developed long-lasting relationships with industry professionals. I am also better able to focus on my research interests. Participating in the VPP has improved my teaching skills, ultimately improving the preparedness of students entering the workforce.
- Professor Sloane Signal, Howard University
Area of Research: Improving communications with multicultural audiences

Professor Signal's Lunchtime Lecture focused on 'Defining Multiculturalism in the Mass Media.' The discussion led her to provide specific input to the development of an agency whitepaper on multicultural marketing. We were pleased that she could contribute in this manner. In sum, Professor Signal was a welcome addition to the agency.
- James Patterson, Vice President, Account Director

Crispin Porter + Bogusky
My time spent at Crispin Porter+ Bogusky was extraordinary. I was given free reign to visit and speak with employees in all parts of the agency, and my supervisors worked hard to set up appointments for me to meet with department heads, directors and other key agency members. During my two-week stay I had meetings with 20 employees of the company and the always accessible CP+B Chairman himself, Chuck Porter.
- Professor David Grazian, University of Pennsylvania
Area of Research: Consumer culture, with specific interest in males 18-34

Professor Grazian was given an "all-access pass" to anything happening in our agency. Some things were scheduled for him and other things he participated in because he just joined a group. The program worked because we were given a professor who was willing to find his own things to do sometimes. In addition, he was given access to lots of things that most people on the outside are not ever given. He visited with almost every critical department in the agency and was able to spend time with our partners.
- Amie Miller, Vice President, Staffing Director

Energy BBDO
At the risk of sounding cliché, the VPP experience was a wondrous one for me. It contributed to the way I view advertising culture; to the content of my courses; to my students' experiences; and hence, to the research questions I ask about professional culture. I simply could not have asked for a more carefully orchestrated and beneficial visit.
- Professor Peggy Kreshel, University of Georgia
Area of Research: History of women working in advertising



Peggy contributed to the team and provided a perspective on what she learned from internal teams and client meetings. She also spoke about how the "real world" differed from some of her initial perspective of how agencies function and that she planned to incorporate a more realistic slant in her teaching. She was also able to offer much perspective on feminism and advertising.
- Sarah Hossa, Account Supervisor

AEF

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