The Advertising Industry's Commitment to Social Responsibility and Children's Health and Wellness

Date: Thursday, September 29, 2005

Time: 8:00 a.m. - 12:00 p.m.

Venue: Reuters Building, Midtown Manhattan

Format: Expert panels with audience discussion

Description: The Advertising Educational Foundation (AEF) hosted its Annual Symposium during Advertising Week 2005. Keith Reinhard, Chairman, DDB Worldwide Communications Group Inc., provided an overview followed by the keynote address. Two panels raised the discourse on the subject of social responsibility of the advertising industry and the critically important issue of children's health and wellness. A panel of top marketers, moderated by Keith Reinhard, focused on the socially important role of advertising to their businesses. A second panel, moderated by Paul Kurnit, President, KidShop and Kurnit Communications (Member, Institute of Medicine Committee on Food Marketing and the Diets of Children and Youth), included experts from the industry, academia and government. They discussed the role of advertising and marketing relative to children's health and wellness.

AGENDA
(Click on bold links to stream complete footage of each presentation)

Opening Remarks

Keynote Address (Read full transcript in Speaker Presentations)
View Part 1
View Part 2
Keith Reinhard, Chairman, DDB Worldwide Communications Group, Inc.
(view bio)

Panel I -- Moderated by Keith Reinhard

Introductions

S. Murray Gaylord, Vice President of Brand Marketing, Yahoo! Inc. (view bio)

Alan Hassenfeld, Chairman, Hasbro, Inc. (view bio)

Brock Leach, Senior Vice President of New Growth Platforms & Chief Innovations Officer, PepsiCo (view bio)

Brian D. Perkins, Corporate Vice President, Corporate Affairs, Johnson & Johnson (view bio)

Jackie Woodward, Vice President of Global Marketing, McDonald's (view bio)

Q & A

Panel II -- Moderated by Paul Kurnit, President, KidShop and Kurnit Communications (view bio)

Overview

Introductions

Peggy Conlon, President & CEO, The Advertising Council (view bio)

James R. Guthrie, President & CEO, National Advertising Review Council
(view bio)

Carla Michelotti, EVP, General Counsel, Leo Burnett Worldwide (view bio)

Juliet Schor, Ph.D., Professor of Sociology, Boston College and author of Born to Buy (view bio)

Faye Wong, Director, VERB Campaign, Centers for Disease Control & Prevention (view bio)

Q & A/Conclusion

To view materials and discussions from previous AEF Symposia, click here.

Copyright © 2005. All rights reserved.